nnAmerican Eagle has defended its controversial jeans ad campaign featuring Sydney Sweeney after it sparked accusations of promoting white supremacy through ‘jeans/genes’ wordplay. The clothing retailer clarified in an Instagram statement that the campaign was solely about denim fashion, not genetics. The ads drew significant political reactions, with conservatives like Ted Cruz defending them while White House officials criticized the backlash. The controversy began when viewers interpreted the tagline ‘Sydney Sweeney Has Great Jeans’ as referencing eugenics. Despite the brand’s explanation, public reactions to the statement remain divided along political lines.